Job Title

CRM Executive

  • Position:
  • Salary: £18000 - £22000 + 15% Bonus
  • Location:
  • Job ID: 00482
  • Applications: 0
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Job Description

Overview – 
Directly reporting to the Senior CRM Exec, the purpose of this role is to help drive the company’s extensive communication strategy forward through the use of innovative campaigns utilising e-mail, SMS and other communication mediums. You will be a highly organised individual, committed to quality work and attention to detail, and passionate about the huge impact that quality marketing campaigns can generate.

The Company –
Market leading B2C E-Commerce company based in Middleton, Manchester. The successful candidate will join a friendly team in a busy and professional environment and will have the opportunity to get involved in a key area of a very successful business and build valuable online marketing experience.

The Role – 
Your day-to-day duties will involve:

  • Planning and delivering e-mail & SMS communications to meet fast moving deadlines
  • Reporting on e-mail & SMS KPIs including commercial, engagement and industry benchmarks
  • Focus on optimising current communications sent out to our base
  • Assist with data segmentation to ensure that e-mail & SMS marketing campaigns are correctly targeted for maximum conversion
  • Assist the in-house design team to lay out and build the e-mails for various campaigns
  • Work with the Senior CRM Exec to complete A/B testing and make recommendations from findings
  • Provide support to the Senior CRM Exec and Communications Manager on key business requirements

 

The Ideal Candidate – 

  • Highly computer literate with advanced knowledge of the Microsoft Office suite, particularly excel
  • A minimum of 1 years’ experience working on email marketing is desirable (this role would suit a Marketing Assistant with 6-12 months experience who is looking for a move into a dedicated E-Mail Marketing role
  • A good understanding of e-mail marketing and customer journey map builds within an email platform is desirable
  • Basic understanding of HTML coding is preferred
  • Excellent communication skills both written and verbal
  • Proficient user of analytical tools such as Google Analytics is desirable
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