Job Title

Senior CRM Executive

  • Position:
  • Salary: £28000 - £32000 + 15% Bonus
  • Location:
  • Job ID: 00483
  • Applications: 0
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Job Description

Overview – 

The purpose of this role is to help drive the company’s extensive communications strategy forward through the use of innovative e-mail and SMS campaigns. You will be a highly organised individual, committed to quality work and attention to detail, and passionate about the huge impact that quality marketing campaigns can generate.

The Company –

Market leading B2C E-Commerce company based in Middleton, Manchester. The successful candidate will join a friendly team in a busy and professional environment and will have the opportunity to get involved in a key area of a very successful business and build valuable online marketing experience.

The Role – 

Your day-to-day duties will involve:

  • Planning and delivering e-mail & SMS campaigns to meet fast moving deadlines
  • Exploring and implementing new customer communication mediums such as RCS, WhatsApp etc.
  • Reporting on e-mail & SMS KPIs including commercial, engagement and industry benchmarks
  • Focus on optimising a customer’s journey from valuation to purchase and beyond
  • Develop comprehensive A/B testing programs and make recommendations from findings
  • Assist with data segmentation to ensure that marketing campaigns are correctly targeted for maximum conversion
  • Assist the in-house design team to lay out and build e-mails for various campaigns
  • Provide support to the Communications Manager on key business requirements

 

The Ideal Candidate – 

  • A minimum of 2-3 years’ experience working on email marketing
  • A good understanding of e-mail marketing and customer journey map builds within an email platform is an essential
  • Highly computer literate with advanced knowledge of the Microsoft Office suite, particularly excel.
  • Basic understanding of HTML coding is preferred
  • Excellent communication skills both written and verbal
  • Proficient user of analytical tools such as Google Analytics is desirable
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